Transform Rebranding

The previous name of Transform was Transform NC where NC referred to the location of the company (North Carolina). However, the old logo of the company made the name of company look like Transforming instead of Transform NC, which was proving to be extremely damaging for the business. In addition to that, they wanted to make the brand more flexible so that they could expand it outside of their native state. In light of all these requirements, I proposed the following logo design

The new design removed the clutter from the old design and used a strong serif typeface to bring the attention to the name of the business. I incorporated NC in the cross below the main logo. This approach opened up the design to a range of new possibilities with every outlet in different state to have the possibility of incorporating the initials of their respective states while keeping the brand identity of the main company intact. Few examples are: